Though it’s not yet the tablet-friendly app we’ve been waiting for, but it’s certainly a step in the right GUI direction. The mobile-friendly version of Google+ has gotten something of a facelift recently, bringing the mobile site’s design more in line with Android and iOS mobile apps. Get more
According to a new study by the Center for Marketing Research at Dartmouth, adoption rates of popular social media tools by the Fortune 500 appears to be leveling off, with little or no change in the past year.
In 2008, the Center for Marketing Research at the University of Massachusetts Dartmouth released one of the first studies of the Fortune 500adoption and repeated that study every year since. The study has been expanded to include the usage of the fastest growing social media tools – Facebook and Twitter.
According to the latest study, close to one third of these corporate giants are without either a Twitter or Facebook account. While the percent of companies blogging remains at 23%, that number now represents 114 companies with blogs instead of the 116 recorded last year.
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[quotes]“These results may signal a leveling off and possibly retrenchment when it comes to the adoption of social media among the 2011 Fortune 500,” says Dr. Nora Ganim Barnes, Senior Fellow at Dartmouth. “Given the Fortune 500 are the titans of American business, we may be seeing the slowdown in business adoption of social media. At the very least, this group appears to have slowed or stopped its adoption of the three most prominent tools.”[/quotes]
Google has finally unveiled brand pages for Google+ and JDM’s got one! So far, pretty cool, but will it cast a wide enough shadow over Facebook’s 750 million active users and get them to convert?
[quotes]“So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said on their company blog. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”[/quotes]
The setup process is about as simply as you can believe, however it is a little disappointing looking once you’re all done and it’s every bit as confining as a Facebook page. It’s also just as ego-sucking looking at your Facebook page of hundreds of fans and your Google+ page with zero. Gotta start somewhere, I guess.
Besides the handful of brands already hopping on the Google+ page bandwagon, the lingering question is:are Google+ Pages able to beat Facebook’s? Mashable’s Zeny Huang seems to think so. In an op-ed piece, she lists her top 4 reasons Google+ pages will beat our Facebook.
From the point of view of the casual Google+ user, the move may feel a little too much like shameless promotions are ‘a coming and perhaps their right. To businesses and digital agencies, it feels like ABOUT TIME!
Check out JDM’s new Google+ page and be sure to add us. Our page is a bit lonely. Also, stay tuned as we test Google’s Direct Connect as an SEO initiative.
There’s a right way and a wrong way to build your organization’s social presence. Here’s a short video from our friends at Splash Media on the dangers of “buying” social media fans and followers.
First off, when Melissa Ruggles, social media manager at Splash Media, talks about “buying fans and followers”, she doesn’t mean social media advertising. She means hiring some guy in who knows where to spam up a quick following and sell them to you. That’s only valuable if you still think social media is a numbers game. Hint, it isn’t.
Don’t have 4 minutes to watch the video? Here are the key takeaways our interns felt were important to understand.
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Just like the Beetles said, can’t buy me love–but you can advertise for it!
There’s more SplashCasts from Splash Media on YouTube.
Custom URL shorteners are handy branding tools when in the midst of a digital campaign. As a digital agency, we thought, “Why not us?” Today, we’re proud to announce the launch of JDMr.co–the official branded URL shortener of JDM Digital.
Custom URL shorteners, also known as vanity URL shorteners, private URL shorteners and private label URL shorteners, are powerful tools that both serve the purpose of tracking/reporting, adhere to [tooltip content="Where character-limits are tight." url="" ]social media best practices[/tooltip] and, perhaps more importantly, they help maintain your branding when in the midst of an online marketing or social media campaign.
Free URL shortening services like bit.ly, owl.y and TinyURL have been around for years. Google has even gotten in on the action with their (well-named) goo.gl. But, when we saw other, smaller brands like SearchEngineLand using their own, branded URL shortener (selnd.com), we just had to ask ourselves: “Why not JDM?”
The official URL Shortener of JDM
Today, we’re announcing that we’ve got the technology built, tested and ready to be [tooltip content="Stands for Repurposeable Markup, but it just means: Ready to be rolled out for a client quickly and inexpensively." url="" ]RE-MARKed[/tooltip]. Our version, JDMr.co, is already up, running and tracking our social media marketing campaigns.
Shameless News readers are welcome to head over to JDMr.co, and click on “About” in the main nav for screenshots of what the admin looks like and its reporting capabilities.
Now I know we’ve been a little hard on URL shorteners in the past (calling them Wolves in Sheep’s Clothing), but that’s exactly WHY a branded URL shortener can be so powerful. I may trust your brand enough to click your link, but if you’re using bit.ly or another generic URL shortener–who knows where you’re actually taking me!
Well, for starters they just look cool. That said, from a branding perspective, it makes a lot of sense to have a URL that more closely relates to your brand name rather than a generic one like “tinyurl.com.” Also, a branded URL shortener should allow you to more closely track clickthroughs, integrate with your existing website (particularly if its a CMS) and helps build a cohesive, 21st century brand identity.
The search engine implications of using your own domain name URL shortener are unclear, but they can’t be any worse than using someone else’s, right? That’s why we decided to roll this out for ourselves first and monitor the SEO data closely. We’ll update this post as data rolls in.
Like any website, the first step is finding a short, but branded domain name available for purchase. Get creative with the new and exotic domain name extensions available. Domainr is a fun idea generator, but you’ll have to search a domain name registrar to find which are actually avaliable for purchase and [tooltip content="Some exotic domain name extentions are really expensive." url="" ]for how much[/tooltip]. Gandi is a great place to purchase obscure domain name extensions.
Once you’ve got your new crazy-short domain name figured out, all you need is the URL shortening technology. Try searching CodeCanyon.net or contact JDM for a demo of our technology and one-time pricing for us to roll it out for you.
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