QR Codes for Marketers or Consumers?
Quick-Response codes are a great mobilizing idea — in theory. However, according to Forrester Research, only 5% of American consumers who own mobile phones report actually ever scanning one in the last three months. Those that did, tended to be the young, affluent, male, early-adopter demographic. So who are QR codes for: marketers or consumers?! Get more











Loading...