No One can Resist a Monkey

Almost no one can resist the random, the novel, or the just plain weird at an exhibition. After all, a majority of the attendees are expecting more than just information; they are expecting “info-tainment.” Get creative and give it to them!

9 January 2012 by Justin Shameless News

“Shop Small” Campaign Idea

Perhaps you’ve thought about jumping on the “Shop Small” Saturday band wagon, but feel it’s too late. Not so. Consider the following “Shop Small” campaign idea to run AFTER Shop Small Saturday…

22 November 2011 by Justin Shameless News

The “Counter-Slander” Campaign

Heard about BMW’s “Marketing Ambush?” In Santa Monica, California, Audi posted a billboard advertising their new car as a direct competitor to BMW’s. The billboard sported the smug headline: “Your Move BMW.” How did BMW respond? A “Counter-Slander” campaign.

14 September 2011 by Jenee Shameless News

Micro-Branding: New Niche Strategy

Over the last 18 months, JDM put the strategy of Micro-Brands through an intensive research and develop process to perfect not just the brand strategy as a whole, but also the tactics necessary to execute multi-level branding and positioning as required by micro-branding.

20 July 2011 by Justin Shameless News

Marketers Not Using RSS Should be Fired

Any marketer using an inbound content marketing strategy, but not RSS, should be fired.” exclaims Justin Downey, JDM President. “All you have to do is understand the basics to understand the immense value of RSS and that’s what this most recent marketing best practice article sets out to accomplish.”

19 April 2010 by Justin Shameless News

The Negative Campaign

The Negative Play, or Negative Sell, is one you’ve probably heard before when you hear that the sports car your looking at is too fast, or the TV is too big, or the painting is too expensive. If you hear you can’t have it, you want it more than ever.

7 April 2008 by Justin Articles

The Slander Campaign Strategy

Slander is usually a dangerous play for marketers and a profitable play for lawyers. If successful however, it can pay off huge dividends, but tread softly—you wouldn’t like it if it were played on you… Although political smear campaigns made this strategy a household name, the Slander Play is a viable strategy if it’s executed carefully.

6 March 2008 by Justin Articles