Get a LOC on Direct Marketing

Successful direct mail marketing begins with setting a few priorities. At JDM, we categorize the direct mail campaign process into three parts: List, Offer, and Creative (or “LOC” for short). We also strongly prioritize our efforts in that order. That’s how you get a “LOC” on direct mail marketing – love your List!

31 January 2012 by Justin Shameless News

Top 25 “Must Read” Marketing Blogs

Had a client recently ask for my daily marketing blog reading list. So here are JDM’s “Top 25 Must Read Marketing Blogs.” If you’re one of the lucky 25, feel free to download and display our super-cool “Top 25″ badge (below the table).

13 October 2011 by Justin Shameless News

SEO Best Practices for Ethical Beginners

There are a few best practices to ethical SEO every webmaster should know. What astounds me is how many are overlooked or deprioritized. So, here’s JDM’s top five ethical SEO best practices every webmaster needs to know and love.

16 September 2011 by Andy Articles

How to Choose a Digital Agency

I don’t know about you, but I often prefer to find out how NOT to do something than hear yet another recommendation. I’m sure you’re thinking we’re a bit bias (a post from a digital agency about how to choose a digital agency), but suspend your cynicism just long enough to read through a few of our “Top 10 ways NOT to choose a digital Agency” and feel free to comment your cynicism.

8 August 2011 by Justin Shameless News

Online PR Best Practices

Unlike the majority of the marketing mix, public relations doesn’t come across as self-serving—like advertising. Rather, a properly executed PR play will communicate your marketing message from an informational standpoint. It’s important to realize that PR is an important part of the marketing mix. Online press releases are a step in the right direction and this short white paper will offer a little help. Just keep in mind what Oscar Wilde once said, “The only thing worse than being talked about, is not being talked about.”

6 October 2010 by Erica Articles

Mobile Marketing Best Practices 2010

Experts agree, 2010 will be the year the mobile web gets its wings. Which is great for consumers, but what does it mean to marketers? It means rethinking what’s possible.

25 March 2010 by Justin Articles

Real Simple Syndication (RSS) Simplified

RSS stands for “Real Simple Syndication” but too many of us find it anything but ‘simple’.

6 February 2010 by Justin Articles