Get people talking.
The true power of Public Relations (PR) is how it comes across as informative—rather than self-serving like advertising. Online PR, specifically, has some particularly valuable side effects including high-quality inbound link building (great for SEO), content syndication and distribution to the social media sphere. All you have to do is get people talking.
JDM’s PR services are a perfect buzz builder component for almost any campaign and includes:
- Press Release Writing
- Release Optimization (See our post on PR and SEO)
- Release Distribution (See our post on PR Distribution service reviews)
- Landing Page or Micro-Site Development
- Tracking, Reporting, Analysis
Contact JDM for pricing & terms or check out our Shameless News blog more online PR information.
Benefits of Online Press Releases
Aside from possible media exposure, online press releases are an extraordinarily easy way to increase your website’s reach and rank within search engines.
The reach of your website is dramatically increased as your promotional press release makes its way all over the web through news distribution sites. This larger reach opens up numerous channels for traffic to get to your site.
In addition to increasing the reach of your site, online press releases also increase your site’s rank. Search Engines rely on more than keyword frequency within a site to determine if the site should be displayed or not. They also rely on the number of sites linking to your site. The thinking is that the more sites that link to yours, the more likely your site stands as credible and expert.
Target, optimize and submit your online press release through a PR distribution service and within minutes the release could be featured all over the web from news-related sites to industry blogs.
For more information, see our best practice article, Online PR Best Practice (no registration required).
