I just heard about this romantic story of a digital agency romance on Ad Age and we just had to share on such a rainy Friday afternoon in Dallas.  Get more

It’s critical in a digital marketing world to know what in your media mix is giving you the biggest bang for your buck, be it Social Media, organic search, paid search, direct mail, TV, smoke signals, whatever. Here’s the problem. Get more

First off, I heart Google Adwords — big time.  After all, it’s this cash cow that pays for the Google party.  However, while working with a new client recently, we found their super-handy tools a bit lacking when it came to a simple and common question: “How much should I budget for Adwords?”  So we did a little mathematical experiment with some surprising results.  Get more

I’d take the 130+ angry comments on Search Engine Land’s article on Google’s new Anti-Spam algorithm as an indication that search marketers are getting pretty frustrated. It was a change that many search marketers had hoped for but are now saying low-quality sites continue doing well in Google’s search rankings, and sometimes even having better visibility than before Google’s anti-webspam changes.  Get more

Over the last few weeks, we’ve noticed a considerable uptick in WordPress CMS site hacks. Although we’re not sure what might be causing this, we do know a few quick ways to get your house in order. We’re looking forward to a new security webinar from the security pros at Sucuri and we highly recommend you consider attending. Get more