So Black Friday and Cyber Monday are over, but retail marketing is just hitting its stride as we all sprint to the finish of 2012. There are many things retailers got right this year, but one I was surprised they still don’t seem to understand. It’s called the Rule of Reciprocation. More
If you’ve ever watched the presidential debate, you’ve seen experts in dodging questions in action. That dodge, also known as a “pivot,” is a way of taking a question on one topic, and shifting the answer to a completely different topic. Is this anything new? Nope. The pivot originated in advertising. More
Subscribe to our Shameless News blog below and join the 1000+ who get their weekly fix delivered right to their inbox.