SEO Lies, Myths & Misconceptions

At JDM, we offer SEO services, especially in conjunction with websites we’re developing for clients. That said, we have had enough of the rampant lies, myths and misconceptions regarding SEO. So here are just a few we’d like to put to bed…

17 February 2012 by Justin Articles

A Supernova of PR & Social Noise

As the pendulum swings from print to online media, the traditional roles of PR professionals are merging into a community of bloggers, consultants and other influencers. According to a new article the resulting conversations are cascading into a supernova of online noise.

10 February 2012 by Erica Articles

GE Study Shows Shared trumps Paid

For the longest time, it was assumed by marketers and social media gurus that shared content by friends and influencers carried more weight than self-serving paid ad placements. According to a study by GE, people exposed to content via sharing had a significantly higher positive attitudes towards the Brand the content was from. There you go. Social sharing trumps paid placement after all.

30 January 2012 by Justin Articles

Frankenstein Marketing Technology

Web technology allows for a level of integration and automation of some of the largest profit centers your business has. However, like Frankenstein’s monster, technology can run amok. If you’re ready to add some real value to your business through such web technologies there are two ways to go: proprietary and (what I’ll call) Frankenstein. Let’s review.

7 December 2011 by Justin Articles

Taking the B.S. Out of BuSiness!

Let’s start by looking at the proper way to create a really useful strategy statement for your company. Is strategy important to a company? Yes. Is it necessary? Perhaps. Strategy is not the be-all and end-all of management. Strategy allows a specific description of what you want to do, to those people directly concerned. Why?…because you need them more than you think!

5 December 2011 by Marlan Articles

Website Tech Decision-graphic

There are literally hundreds of website technologies for clients to choose from these days. As a digital agency, we have the discussion on which is right for clients all the time. Truth is, it’s a pretty simple formula.

7 November 2011 by Andy Articles

Pay-Per-Click Basics

If you’re new to all this SEO and SEM stuff, this is a must read. Let’s talk a little bit about the four keys to starting out building your first Pay-Per-Click campaign. Here’s a hint–it starts in reverse.

18 October 2011 by Justin Articles