So Black Friday and Cyber Monday are over, but retail marketing is just hitting its stride as we all sprint to the finish of 2012.  There are many things retailers got right this year, but one I was surprised they still don’t seem to understand.  It’s called the Rule of Reciprocation.  More

ANYONE can produce content as part of a content marketing strategy.  Very few can do it well.  So, to help out, SocialEars has released a new infographic, “Content Marketing: The Game.”  It’s almost as fun as it is informative.  More

If you’ve ever watched the presidential debate, you’ve seen experts in dodging questions in action.   That dodge, also known as a “pivot,” is a way of taking a question on one topic, and shifting the answer to a completely different topic.   Is this anything new?  Nope.  The pivot originated in advertising. More

New research in the journal Nature highlights the potential for online social networks shaping real-world behavior. More