Just a little while after Twitter updated their profile pages, LinkedIn announced a similar update to its company pages. The new LinkedIn company pages sport more imagry, more depth and more functionality than in previous incarnations. All-in-all, we’d say LinkedIn has finally found a way to shine sh*t.
As LinkedIn put it in a statement,
We know a picture is worth a thousand words, so we’ve provided companies with the ability to easily add an image that best represents their company and brand. Like the photo on a member’s profile, this image helps companies establish their identity on LinkedIn.
For larger companies, like American Express and Unilever, they can also showcase their employer brand through a new premium (read: paid) Career Pages section of Company Pages. LinkedIn believes this new look and feel makes it easier for companies to tell their employer story and make recruiting top talent a little easier.
So, for those of you who haven’t looked at your LinkedIn company page recently, it’s time you do.
If you get overwhelmed, just comment your frustration below and we’ll try to help you out.